The Architect of $20M Scale
I'm Henry 'Hank Hugh' Hernandez — CEO of Digital Strategy Group. I bring the strategy and the 50-person execution team in one engagement. No junior account managers. No vendor finger-pointing. One senior leader accountable to revenue.
The $2M–$20M Threshold
The strategies that built your foundation are now the very things holding you back. It's time for the Sovereign Architect.
High-level strategy requires a $250k+ full-time CMO. I bridge the gap, providing executive-level leadership without the overhead of a permanent C-suite hire.
Scaling past $10M requires precision, not guesswork. I install the measurement frameworks that turn fragmented data into clear, actionable growth levers.
What got you to $2M won't get you to $20M. I architect the scalable systems and team structures necessary to break through your current revenue plateau.
Executive Leadership Services
Architecting the future of your enterprise through fractional leadership, strategic precision, and relentless execution.
High-level marketing architecture designed for $2M–$20M firms. We build the engine that drives sustainable, predictable growth.
Turning vision into velocity. We deploy elite systems and workflows that eliminate bottlenecks and scale your output.
Recruiting and mentoring high-performance marketing teams that operate with autonomy and extreme ownership.
A technical audit and rebuild of your stack to ensure every dollar spent is tracked, measured, and optimized for ROI.
Defining your unique sovereign space in the market. We move you from a commodity to the only logical choice.
Deep-dive analysis of your sales funnel and customer lifecycle to identify and capture hidden profit margins.
"Hank doesn't just advise on strategy; he re-architects the entire growth engine. Our revenue trajectory shifted within ninety days of his arrival."
"Henry has been an invaluable resource for my company. He has helped build us from a very small company to a large network. He is extremely responsive, helpful, and really knows what he's doing. Plus he's a good human being, which is the most important part of finding someone you trust."
"Working with Henry changed how I think about marketing entirely. He showed me exactly why what I was doing wasn't working and what to do instead. That clarity was worth more than anything else I had spent on marketing."
At Any Time
Secure Your Seat
I carry a maximum of three Fractional CMO retainer engagements simultaneously. This is not a capacity constraint — it is a quality standard. Every client gets my genuine senior attention, not a queued response. Before we speak, I ask for access to your digital assets and tools so I can come to the first conversation with real findings on your business — not a pitch deck.
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